Role Overview
Emami Limited is looking for a marketing resource for OTC to drive brand growth and marketing excellence within the Healthcare Division. This role is a key contributor responsible for managing a portfolio of brands, executing integrated marketing strategies, and delivering strong business performance.
The incumbent will lead end-to-end brand management, execute ATL/BTL and digital campaigns, and collaborate with cross-functional teams to ensure seamless delivery of marketing initiatives aligned with business objectives.
Key Responsibilities
Brand Management & Portfolio Execution
· Manage 2–3 brands within the OTC portfolio (basis business allocation)
· Drive end-to-end execution of brand strategies including positioning, communication, and activations
· Support portfolio growth initiatives aligned with overall category and business strategy
Marketing Strategy & Campaign Execution
· Develop and execute annual and quarterly marketing plans across ATL (TV, Print) and BTL/Digital channels
· Lead digital initiatives including social media, influencer marketing, and performance marketing campaigns
· Work closely with creative, media, and digital agencies to ensure timely and high-quality execution
Business Performance & Analytics
· Track brand performance, market share, and competitive landscape
· Analyze campaign effectiveness and optimize marketing spends to improve ROI
· Support delivery of revenue and profitability targets for assigned brands
Team Management
· Mentor and guide 1–2 team members (ABMs/MTs)
· Drive strong ownership, execution rigor, and accountability within the team
Cross-functional Collaboration
· Collaborate with Sales, R&D, Packaging, Digital, and Supply Chain teams for seamless execution
· Work closely with external partners including creative and media agencies
· Participate in market visits to gather consumer insights and strengthen market understanding
Desired Candidate Profile
Experience
6–10 years of experience into Brand Management / Marketing within FMCG and/or OTC
Qualification
MBA / PGDM (Marketing preferred) from Tier 1 / Tier 2 institute
Other Job Locations
Delhi, Kolkata, Bangalore, Hyderabad
Skills & Competencies
· Proven experience in independently managing 1–2 brands
· Strong understanding of ATL & BTL marketing channels
· Hands-on experience in digital marketing and integrated campaign execution
· Strong analytical skills with ability to translate data into actionable insights
· Effective stakeholder management and cross-functional collaboration skills
· High ownership with a strong execution-focused mind-set
