🏥 Job Description
Position: Business Development Executive – Doctor Referral
📍 Department: Marketing / Business Development
📊 Reporting To: Business Development Manager / Marketing Head
🎯 Job Purpose
To develop and manage doctor referral networks by building strong relationships with clinics, hospitals, and healthcare professionals, thereby increasing patient inflow and revenue for the hospital.
🔑 Key Responsibilities
1. 🤝 Doctor Relationship Management
- Identify and connect with referring doctors, clinics, and hospitals
- Build long-term professional relationships with consultants (GPs & specialists)
- Maintain regular visits and follow-ups with referral doctors
2. 📈 Business Development
- Generate patient referrals for IP and OP services
- Promote hospital specialties (ICU, Cardiology, Orthopedics, etc.)
- Achieve monthly and annual referral targets
3. 📊 Coordination & Support
- Coordinate between referring doctors and hospital consultants
- Ensure smooth patient admission and service experience
- Track referred cases and update doctors on patient progress
4. 📢 Marketing Activities
- Organize CME programs, health camps, and doctor meets
- Represent hospital in medical events and conferences
- Promote new services, technologies, and consultants
5. 📝 Reporting & MIS
- Maintain doctor database and referral records
- Submit daily / weekly visit reports
- Track conversion ratio (referrals → admissions)
🎓 Qualification
- Bachelor’s degree (MBA in Marketing preferred)
- Experience in hospital marketing / pharma sales / healthcare BD preferred
🧠 Skills Required
- Strong communication & interpersonal skills
- Relationship-building ability
- Target-oriented mindset
- Knowledge of hospital services & medical terminology
- Good networking skills
📍 Key Performance Indicators (KPIs)
- Number of active referring doctors
- Monthly patient referrals generated
- Revenue from referred cases
- Doctor engagement activities conducted
- Conversion ratio (%)
🕒 Working Conditions
- Field-based role (hospital + external visits)
- Flexible working hours based on doctor availability
💡 Additional Advantage
- Existing network of doctors in the local area
- Experience in handling corporate / insurance tie-ups
